Are foreign languages a strategic issue?
Contracts, brochures, package inserts, assembly manuals, display text, operating manuals, CAD drawings, menus, emails, flyers, PowerPoint presentations, notes, etc. must all be translated.
Large firms have their own in-house language service while medium-sized companies make use of translation agencies. Every firm has developed its own strategy regarding how a matter is dealt with.
Many companies generate the greater part of their turnover in foreign countries but this matter is not dealt with strategically.
Who would procure a product or service without the relevant information being available in his or her mother tongue, or at best with only a poor translation?